Yotpo
Company details
Company type
What is the website of Yotpo ?
When was Yotpo founded?
2011
How many employees does Yotpo have?
501 - 1000
What is the annual revenue of Yotpo ?
$100.0M - $200.0M
In which country is Yotpo most used?
United States
LinkedIn Page
Not available
Pricing page
What is Yotpo?
Yotpo is the leading eCommerce marketing platform that helps thousands of forward-thinking brands like Rebecca Minkoff, MVMT, Bob’s Discount Furniture, and Steve Madden accelerate direct-to-consumer growth. Our single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, subscriptions, and more, empowering brands to create smarter, higher-converting experiences that spark and sustain customer relationships. We integrate with the tools online businesses use every day, including Google, Instagram, top eCommerce platforms, and the rest of the marketing technology stack. With Yotpo, brands can build a lasting relationship with their customers, driving sales and building loyalty.
Why choose Yotpo?
There are many reasons to choose Yotpo as your eCommerce platform. First and foremost, Yotpo is extremely user-friendly and offers a wide range of features and integrations that make it ideal for businesses of all sizes. Additionally, Yotpo is highly customizable, so you can tailor the platform to fit your unique needs. Finally, Yotpo offers excellent customer support, so you can always get help when you need it.
Pro's & cons
Improved Customer Engagement: Yotpo helps brands to create personalized experiences and spark customer relationships with features like loyalty programs, reviews, and more.
Increased Conversion Rates: With the help of data-driven solutions offered by Yotpo, businesses can optimize their online stores for higher conversions rates
Comprehensive Analytics Tools: The platform offers insights on user behavior so that businesses gain a better understanding of their customers’ needs
Easy Integration with Other Tools & Platforms :Yotpo integrates easily with Google Shopping Ads, Instagram Shopping Ads, eCommerce platforms and other marketing tech tools for effortless management of operations.
Powerful SMS Marketing Tool :The platform offers powerful SMS campaigns that are proven to increase average order values, conversion rates and overall customer engagement .
Complexity: Yotpo's platform can be quite complex and difficult to navigate for businesses that are new to eCommerce marketing. The process of setting up campaigns, tracking results, and adjusting strategies accordingly is often the most time-consuming part of using Yotpo.
Limited Integrations: While Yotpo does integrate with many popular marketing tools, there may be some integrations that businesses need which are not available on the platform yet or require a third party tool as an intermediary step in order for them to work properly.
Costly Pricing Plans: The pricing plans offered by Yotpo can become quite costly depending on the size and scope of your business’s needs. Although they offer discounts when customers commit long term, signing up can still present a significant financial burden for smaller companies or those just starting out in their eCommerce journey.
Lack Of Customization Options: Due to its “set it & forget it” approach, customization options within individual campaigns may lack specificity compared with other more customized platforms designed specifically around certain markets or industries.
Initial Setup Takes Time: Setting up an account takes some back-end setup from both you (or your developer) as well as from your integration partners like Google Shopping ads, Instagram Ads etc. This initial onboarding process tends take longer than expected due to various third party configurations being required before any actual campaign activity begins
Yotpo features
2-Way Messaging
API
Activity Dashboard
Advertising Management
Audience Targeting
Automated Responses
Bonus Management
Campaign Management
Frequently asked questions
What is Yotpo?
Yotpo is an eCommerce marketing platform that helps businesses generate user-generated content (UGC), manage customer reviews, and leverage social proof to increase customer engagement and conversions.
What brands use Yotpo?
Yotpo is used by many major brands such as Nike, HelloFresh, ASOS, and Adidas.
What features does Yotpo offer?
Yotpo offers various features such as automated review requests, product ratings & Q&A, email & SMS campaigns, visual UGC & stories, loyalty & referral programs, and more.
How does Yotpo integrate with other platforms?
Yotpo integrates with many popular eCommerce platforms, including Shopify, Magento, BigCommerce, Salesforce Commerce Cloud, Squarespace, and WooCommerce.
What are the benefits of using Yotpo for eCommerce marketing?
Using Yotpo for eCommerce marketing can provide many benefits, such as increased customer trust and engagement, improved SEO, better customer insights, and more. Additionally, Yotpo helps businesses build their brand, grow their online presence, and increase conversions.