Segment
Company details
Company type
What is the website of Segment ?
When was Tealium founded?
2011
How many employees does Segment have?
501 - 1000
What is the annual revenue of Segment ?
$100.0M - $200.0M
In which country is Segment most used?
United States
LinkedIn Page
Not available
Pricing page
What is Segment?
Segment is the customer data platform that helps companies harness first-party customer data. Our platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.
Why choose Segment?
There are many reasons to choose Segment as your data platform. First, Segment offers a complete suite of tools for collecting, storing, and analyzing your data. This means that you can use Segment to track everything from website traffic to customer behavior, and then analyze that data to improve your business.
Second, Segment is extremely easy to use. Setting up tracking is a breeze, and the Segment interface is very intuitive. This makes it easy to get started with Segment and start seeing results quickly.
Third, Segment integrates with hundreds of other tools, which makes it easy to get the most out of your data. You can export your data to any tool you want, or use Segment's built-in integrations to connect to popular tools like Google Analytics, Amplitude, and Mixpanel.
Fourth, Segment offers great customer support. If you ever have any questions or need help getting started, the Segment team is always happy to help.
Overall, Segment is an excellent choice for a data platform. It offers a complete set of tools, is easy to use, and integrates with a wide range of other tools. If you're looking for a platform that will help you make the most of your data, Segment is a great option.
Pro's & cons
Helps companies harness first-party customer data: Segment helps companies collect, standardize, and route customer data into any system where it’s needed.
Accelerates growth: Segment helps companies make real-time decisions and accelerate growth.
Deliver compelling user experiences: Segment helps companies deliver compelling user experiences.
20,000+ satisfied customers: Intuit, FOX, Instacart, Levi’s are some of the 20,000+ satisfied customers of Segment..
Free trial available : There is a free trial available for those who want to try out the product before committing to it
High Cost: Segment is a paid service, so there is a cost associated with using it. This may be prohibitive for some companies, especially small businesses.
Requires Technical Expertise: Segment requires some technical expertise to set up and use effectively. This may not be ideal for all companies, especially those without dedicated IT staff or resources.
Not Suitable for All Businesses: Segment may not be suitable for all businesses, depending on their needs and requirements. For example, if a company does not need complex customer data tracking or doesn’t have the necessary technical expertise, then Segment might not be the best solution for them
Segment features
Account Based Marketing
Behavioral Targeting
Campaign Management
Campaign Personalization
Campaign Segmentation
Click Tracking
Compliance Management
Consent Management
Frequently asked questions
What is Segment?
Segment is a customer data platform that helps companies collect, clean, and control their customer data.
What are some of the features of the Segment platform?
Some of the features of the Segment platform include: Collect: Segment collects customer data from all of a company's touchpoints and stores it in one place. This makes it easy for companies to track their customer's journey and get a complete view of their behavior. Clean: Segment cleans and normalizes customer data, so companies can be sure they are using accurate and up-to-date information. Control: Segment gives companies complete control over their customer data. They can decide who has access to it, what gets collected, and how it is used.
How does Segment help companies make use of customer data?
Segment helps companies make use of customer data by making it easy to collect, clean, and control. This way, companies can get a complete view of their customer's journey and make better decisions about how to engage with them.
What are some of the advantages of using Segment?
Some of the advantages of using Segment include: Segment makes it easy to collect customer data from all touchpoints and store it in one place. Segment cleans and normalizes customer data, so companies can be sure they are using accurate information. Segment gives companies complete control over their customer data. They can decide who has access to it, what gets collected, and how it is used.
How many companies use Segment?
Over 10,000 companies use Segment, including notable brands like Adobe, Atlassian, and NBC.