Amplitude Analytics
Company details
Company type
What is the website of Amplitude Analytics ?
When was Heap founded?
2012
How many employees does Amplitude Analytics have?
501 - 1000
What is the annual revenue of Amplitude Analytics ?
$100.0M - $200.0M
In which country is Amplitude Analytics most used?
United States
LinkedIn Page
Not available
Pricing page
What is Amplitude Analytics?
Amplitude is an analytics platform that helps businesses gain a deeper understanding of their customers. With Amplitude, businesses can track the performance of their digital products, optimize their marketing efforts, and gain valuable insights into customer behavior. Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
Why choose Amplitude Analytics?
There are many reasons to choose Amplitude Analytics as your analytics platform. First and foremost, Amplitude is built for mobile and web applications, so you can be sure that your data will be collected and organized in a way that makes sense for your app. Additionally, Amplitude offers a number of features that make it a powerful tool for understanding your users, including:
- The ability to track any event or action within your app
- Detailed user profiles that show you how each user is interacting with your app
- Segmentation capabilities that let you slice and dice your data in any way you want
- Powerful visualizations that make it easy to understand your data
- An intuitive interface that makes it easy to use Amplitude's features
Additionally, Amplitude Analytics is a platform that is constantly evolving. new features and capabilities are being added all the time, so you can be sure that you're always getting the most out of your investment.
Pro's & cons
Helps businesses gain a deeper understanding of their customers
Can track the performance of digital products
Can optimize marketing efforts
Provides valuable insights into customer behavior
Is the brain behind more than 45,000 digital products
Too Much Data: One of the potential cons of using Amplitude is that businesses may end up with too much data. With so many features and tracking capabilities, businesses may find it difficult to sift through all the information and find the most important insights.
High Cost: Another downside of Amplitude is its cost. The platform is not cheap, and businesses will need to factor in this expense when considering whether or not to use Amplitude.
Requires Technical Expertise: To get the most out of Amplitude, businesses will need someone on staff who has technical expertise and can understand how to use all the features properly. Without this expertise, businesses may not be able to fully take advantage of what Amplitude has to offer
Amplitude features
AB Testing
API
Behavioral Targeting
Campaign Management
Charting
Cohort Analysis
Conversion Tracking
Customer Journey Mapping
Frequently asked questions
What does Amplitude do?
Amplitude is a mobile analytics company that helps businesses track and understand user behavior.
How does Amplitude help businesses?
Amplitude provides businesses with insights into how users interact with their mobile app. This allows businesses to make decisions on how to improve their app and keep users engaged.
What are the benefits of using Amplitude?
The benefits of using Amplitude include understanding user behavior, improving retention rates, and increasing conversions.
How many customers does Amplitude have?
Amplitude has over 10,000 customers.
What types of businesses use Amplitude?
The types of businesses that use Amplitude include but are not limited to: e-commerce, gaming, and social networking.